I’m a writer, content manager, and marketing strategist for hire. I’m an all-around marketing communications gal. Oh, and I’m a yoga teacher, too.
HI, I’M SARA (WITHOUT AN H)
DENVER-BASED
You can find me in Colorado, but I work with people and organizations everywhere. A lot of my clients speak English as a second (or third) language.
I LOVE A MESSY CONTENT PROJECT.
I find my flow cleaning up a messy website that’s drowning in old content, and also in tackling big content projects. If it has a table of contents, I’ll have fun crafting the story.
HOW I CAN HELP YOU
CONTENT AUDIT & MARKETING STRATEGY
Get clear on where you’ve been and where you want to go in your business.
Increasing sales, growing a mailing list, and attracting new website visitors are all attainable goals. The trick is achieving those goals without wasting time, energy, and money AND enjoying the process. (It can be fun, I promise.)
I’ve written thousands of pages of web content, along with case studies, Q&As, bios, lead magnets, brochures, blog posts, press releases, and the list goes on.
If you would like help setting up a basic website and producing brand materials, I can help you there, too.
CONTENT CREATION & EXECUTION
Having an online presence is not a set-it-and-forget-it kind of adventure. Someone needs to own the content strategy and deploy it.
If you don’t have an in-house content manager, I can help.
It’s not only implementing new content, it’s also managing existing content because your data points become irrelevant, marketing best practices shift, and SEO and AI recommendations are ever-changing.
CONTENT CLEANUP & MANAGEMENT
I’m currently co-writing a book. I have experience in fundraising, event planning, speech writing, webinar promotion, and sales. Setting up simple Squarespace websites is my jam.
Mostly, I love to work with entrepreneurs and small business leaders to give them clarity around communications and business growth.
Oh, and I teach yoga, too.
SPECIAL PROJECTS
My people and I at one of our favorite Denver restaurants.
My career has taken a few twists and turns. In my early days, I thought I wanted to be a journalist and then a lawyer. Neither was a good fit. So, I traveled the world and made money as a copywriter while doing it.
MORE ABOUT ME, SARA LANCASTER
I SAW AN OPPORTUNITY.
In my next chapter, I settled in Denver and started a marketing agency that at first specialized in content creation (No. 2 Pen) and later in full-service marketing for small food businesses (The Condiment Marketing Co.). Managing a business took me away from doing the work I loved, so…
I’VE FOUND MY FLOW.
Today, I’m a solo marketing professional and writer who thrives on cleaning up, organizing, and making sense of big content projects like unwieldy websites and half-written books. Oh, and I teach yoga, too.